Exciting news from KODAK

ektachrome

So 2017, has started with a bang. Got some exciting news for you, Kodak yes Kodak is bringing back Ektachrome 35mm Slide Film from the dead.

Ektachrome which has been a favorite of National Geographic photographers since its inception was discontinued back in 2012. The new film is promised to hit shelves by end of 4th quarter 2017.

Kodak Press Release:

Las Vegas, NV, Thursday, January 05, 2017 —

To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks.  Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications.  Initial availability is expected in the fourth quarter of 2017.

KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.

“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”

Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.

Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format.  KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media.  Availability is expected in the fourth quarter of 2017.

In addition to the bringing back of Ektachrome, Kodak is working hard to launch, The Kodak Ektra Smartphone which is geared towards photographers and creatives alike.  No date of when the The Kodak Ektra is slated to hit shelves but something to look forward to in the months to come.

KODAK EKTRA Smartphone Key Features:

  • ANDROID 6.0 (Marshmallow)
  • 21mp fast focus camera sensor with f/2.0 lens, PDAF, OIS, Dual LED Flash
  • 13mp phase detection auto focus front-facing camera with f/2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger

 

1000-kodak-ektra-smartphone-5_1476871397OLYMPUS DIGITAL CAMERAhighres-ektra-inhand_1476874691highres-ektra-camera-ui-mockup_manual_1476872392OLYMPUS DIGITAL CAMERA

 

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trevorgodinho

MY LOVE OF PHOTOGRAPHY COMES FROM CAPTURING TRUTH, EMOTION, AND VULNERABILITY OF MY SUBJECT MATTER AND USING THAT TO CREATE ART

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